How much is the Royal Oak: analysis of the latest market trends and hot topics in 2024
Recently, Audemars Piguet Royal Oak series watches have once again become the focus of the luxury market. As one of the representatives of high-end watches, its price fluctuation, scarcity and market popularity have always attracted much attention. This article will combine the hot topics on the Internet in the past 10 days to sort out the latest market conditions, popular models and market trends of Royal Oak for you.
1. Price comparison of popular Royal Oak models (May 2024)
| model | Public price (RMB) | Secondary market average price | Increase (year-on-year 2023) |
|---|---|---|---|
| Royal Oak 15500ST (blue plate) | ¥198,000 | ¥320,000-¥380,000 | +12% |
| Royal Oak Offshore 26470ST | ¥228,000 | ¥280,000-¥330,000 | +8% |
| Royal Oak 16202 (Jumbo Ultra Thin) | ¥285,000 | ¥450,000-¥550,000 | +15% |
| Royal Oak Women's 15451BC (Diamond-encrusted) | ¥365,000 | ¥420,000-¥480,000 | +5% |
2. Analysis of recent hot topics
1."Royal Oak Price Rise": Audemars Piguet officially announced a global price adjustment of about 5%-8% in early May, with the 16202 Jumbo model having the highest increase, triggering speculation in the secondary market.
2."Celebrity Same Style Effect": South Korean actor Hyun Bin wore a 15500ST blue dial watch in a recent event. The search volume of this model increased by 47% in a single week, and the second-hand price exceeded 400,000 yuan.
3."Grey market chaos": Some watch dealers are hoarding popular models, resulting in the actual delivery cycle of the 15500ST white plate version being as long as 3 years, and consumers are turning to second-hand platforms to buy watches.
3. Purchase suggestions and risk warnings
1.Channel selection: Prioritize purchasing through Audemars Piguet official boutiques or authorized dealers to avoid excessive price increases or buying refurbished watches.
2.Difference in value retention: Steel models of Royal Oak generally retain their value better than precious metal models, and classic color schemes such as blue plate and black plate have a larger premium space.
3.Market Bubble Risk: The current price of some models (such as 16202) is close to the historical peak, and you need to be alert to the possibility of a price correction.
4. A quick overview of the global auction market (May 2024)
| auction house | model | Transaction price (including commission) | premium rate |
|---|---|---|---|
| Christie's Hong Kong | 15202ST (first generation Jumbo) | ¥620,000 | 217% |
| Sotheby's Geneva | 15407ST (hollow version) | ¥890,000 | 185% |
| Phillips New York | 14802PT (Platinum Limited Edition) | ¥2,100,000 | 320% |
Conclusion:Royal Oak's price system is influenced by brand strategy, supply and demand relations and cultural phenomena. It is recommended that collectors pay attention to the official updates of Audemars Piguet and treat market fluctuations rationally. For daily wear needs, you can consider offshore series or women's watches, which have a relatively low premium and are easier to buy.
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