What kind of perfume does mom use? Popular topics and purchasing guides on the Internet in the past 10 days
As Mother's Day approaches, perfume is once again a hot topic as a classic gift option. This article combines the hot search data of the entire Internet in the past 10 days to recommend suitable fragrances for mothers of different styles, and attaches the latest market trend analysis.
1. Top 5 perfume searches in the past 10 days
| Ranking | keywords | Hot search index | Associated festivals |
|---|---|---|---|
| 1 | mother's day gift | 9,800,000 | mother's day |
| 2 | Recommended eau de toilette | 5,200,000 | daily use |
| 3 | niche perfume | 4,600,000 | Personalized needs |
| 4 | long lasting fragrance | 3,900,000 | Practical appeal |
| 5 | Working Mom Perfume | 2,700,000 | Scenario-based requirements |
2. Matching Guide for Mom Type and Perfume
| mom type | Recommended fragrance | Representative products | price range |
|---|---|---|---|
| Elegant and intellectual | rose/jasmine/iris | Chanel No.5 | 800-1500 yuan |
| Competent in the workplace | Citrus/tea/woody | Jo Malone Lime Basil | 600-1200 yuan |
| Gentle and homely | Milk/Vanilla/Tuberose | Diptyque Fig | 500-1000 yuan |
| Fashionable | Fruity/Chypre | YSL free water | 700-1300 yuan |
3. New trends in perfume consumption on Mother’s Day in 2023
1.The rise of healthy fragrances: The search volume for perfumes containing natural essential oils increased by 45% year-on-year, and perfumes that can be used by pregnant women have become a new focus.
2.memory marketing: The brand launched the "Mom's Taste" nostalgic series, and the popularity of Chinese fragrances such as magnolia and osmanthus increased by 32%.
3.Combined gift giving: The sales of gift box sets of perfume + hand cream + shower gel increased by 180% month-on-month, and are especially favored by consumers born in the 1990s.
4.Personalized customization: Value-added services such as engraving services and fragrance experience coupons have driven up the unit price per customer by 65%.
4. Precautions when purchasing
1.Try before you buy: It is recommended to try the scent at a counter or buy a sample before purchasing, to avoid blindly buying the formal product.
2.focus on concentration: EDT (light perfume) is suitable for daily use, and EDP (strong perfume) is more suitable for important occasions.
3.Pay attention to allergens: Women over 40 are more sensitive to alcohol and can choose alcohol-free formula.
4.Seasonal adaptation: Recommend fresh floral and fruity tones in spring and summer, warm woody tones in autumn and winter.
5. Editor’s recommendation list
| Classification | Product name | core selling point | age appropriate |
|---|---|---|---|
| Classic choice | Dior true me | Elegant floral fragrance | 35-55 years old |
| Cost-effective model | L'Occitane Sakura | Fresh and natural girly feel | 25-45 years old |
| Niche products | Byredo No Man's Land Rose | Advanced cool rose fragrance | 30-50 years old |
| Domestic cutting-edge | Watching summer and Kunlun boiling snow | Oriental mood woody fragrance | 28-48 years old |
According to the latest e-commerce data, children aged 30-45 are more likely to choose mid-range perfumes priced between 200 and 500 yuan, while consumers over 50 prefer classic and big-name series. It is recommended to make a comprehensive selection based on mom’s daily dressing style and life scenes. Attaching a handwritten greeting card can better reflect your heart.
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