What cleanser is good for men? Hot Topics and Purchase Guide on the Internet in the past 10 days
In the past 10 days, the topic of men's skin care has once again become the hot topic of social platforms, especially "how to choose men's facial cleanser" has triggered widespread discussion. Combining the sales volume, evaluation data and expert suggestions of the entire network, we have compiled this structured purchasing guide to help you find the most suitable cleansing products.
1. Analysis of the types of popular men's facial cleansers (Top 5 search popularity in the past 10 days)
| type | Percentage | Suitable for skin quality | Representative ingredients |
|---|---|---|---|
| Oil control and acne removal type | 38% | Oily/mixed skin | Salicylic acid, tea tree essential oil |
| Gentle amino acids | 29% | Sensitive skin/dry | Sodium cocoyl glycine |
| Deep cleaning of charcoal sludge | 18% | Oily/large pores | Bamboo charcoal powder, kaolin soil |
| Multifunctional three-in-one | 10% | Ordinary skin quality | Menthol, vitamin E |
| High-end anti-aging type | 5% | Mature skin | Hyaluronic acid, peptide |
2. Test data of the top 3 products on e-commerce platform sales
| Brand model | Monthly sales (10,000 pieces) | Positive review rate | Core selling points |
|---|---|---|---|
| Nivea Men's Oil Control Anti-acne Cleanser | 12.5 | 96.2% | 3-day oil control effect |
| Kerunrun Immersion Moisturizing Cleansing Foam | 8.7 | 98.1% | Zero stimulation of sensitive muscles |
| Biennium Men's Water Power Cleansing Gel | 5.3 | 94.5% | Not tight after washing |
3. Professional dermatologist advice
1.Oily skin: Select IncludeSalicylic acid (0.5%-2%)orZincCleansing of ingredients to avoid excessive cleaning and damage to the barrier
2.Dry/sensitive muscles:PreferredpH 5.5-6.5weakly acidic products, containingCeramideBetter ingredients
3.Mixed skin: It is recommended to use different products in the morning and evening, use mild ones in the morning and have strong cleaning power at night.
4. Hot topics for real feedback from consumers
1.Controversy about cost performance: Is the difference in the effect of opening brands (such as Manshuledun) and counter products (such as Langshi) worth 3-5 times the price difference
2.The rise of the component party: Male users begin to followSoap-based VS amino acidThe difference between performance and activity, the number of views of related popular science videos increased by 120% per week
3.Use pain points: 38% of users complain about the tightness after cleansing, and 17% of them reported that the acne control effect was not as expected
5. New trend forecast for 2024
1.Micro-ecological skin care: Excellent laboratory data of men's cleansing products containing probiotic ingredients
2.Waterless formula: Solid cleansing soap attention increased by 67% month-on-month
3.Intelligent detection: Some brands launch APP skin test + cleanser customization services
Summary: Choose a men's facial cleanser according toActual skin type requirementsInstead of blindly following the trend, it is recommended to buy a travel suit to try it out first. Data shows that correctly choosing cleansing products can increase the absorption efficiency of subsequent skin care products by 40%. Use regularlySkin detectorOnly by tracking changes in oil/water content values can we scientifically verify the product's effectiveness.
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