What is the name of the goddess in gray sweaters: the gentle outfit inspiration that is hotly discussed on the Internet
In the past 10 days, the "goddess in gray sweater" has become a hot topic on social platforms. Countless netizens have been flooded with photos of a girl wearing a gray sweater. Her gentle temperament and simple outfits have triggered a wave of imitations, but her true identity remains a mystery. This article will combine hotspot data from the entire network to reveal the popular trend behind this phenomenon.
1. Event origin and communication data
| platform | keyword search volume | Discuss peak dates |
|---|---|---|
| 12 million+ | 2023-11-05 | |
| Douyin | # Gray Sweater Goddess 340 million views | 2023-11-08 |
| little red book | 120,000 related notes | 2023-11-06 |
| Station B | There are over 8,000 second creation videos | 2023-11-09 |
According to research, the initial popularity originated from a photo captured by a netizen on the street on November 3. In the picture, a girl was wearing a loose gray sweater and a beige skirt. Her profile in the sun triggered a discussion on "atmospheric aesthetics".
2. Top 5 identity guesses
| guess object | support rate | chain of evidence |
|---|---|---|
| amateur college student | 38% | Student ID card from a university near the shooting location |
| Emerging actors | 25% | The side face looks like a supporting character in a web drama |
| Fashion blogger | 19% | Similar style INS accounts were discovered |
| AI generated image | 12% | Some netizens pointed out that the light and shadow are abnormal |
| brand marketing | 6% | The sweater is suspected to be a new product of an affordable luxury brand |
At present, the most recognized theory is that it is a student from an art college in Hangzhou, but the person involved has not responded publicly. Hundreds of imitators have posted cross-dressing videos under the topic "Looking for the Gray Sweater Goddess" on Douyin.
3. Three major reasons for phenomenon-level communication
1.Essential for winter wear: As a basic item, the gray sweater is both practical and high-end, and resonates during the change of seasons.
2.Atmospheric aesthetic pop: Low saturation colors, natural light effects, and life-like scenes perfectly fit the current aesthetic trend of “de-refinement”.
3.Mystery Marketing: The parties’ attitude of not showing up has actually inspired netizens’ enthusiasm for “detectives”, and various analysis videos continue to produce new content.
4. Ranking of derivative hot spots
| Derived topics | heat index | typical content |
|---|---|---|
| Buying link for the same sweater | 9.2 | E-commerce platform sales increased by 300% weekly |
| Soft makeup tutorial | 8.7 | "Gray sweater imitation makeup" instructional video |
| Photographic composition analysis | 7.9 | Professionals interpret light and shadow techniques |
| Amateur aesthetics discussion | 7.5 | Debate on the ethics of street photography |
It is worth noting that this is not the first time that “amateur aesthetics” has become popular. Last year, "White Boy in the Library" and "Subway Reading Girl" caused similar phenomena, but this time the breadth of communication set a new record.
5. Business value analysis
According to incomplete statistics, there are currently 7 clothing brands and 3 beauty brands taking advantage of the opportunity for marketing. The "Goddess Same Style" series launched by a fast fashion brand was sold out in pre-sale. Experts predict that if the parties involved formally show up, the commercial value may exceed tens of millions.
This nationwide participation in the "Looking for the Goddess in Gray Sweater" activity essentially reflects the collective creation of images of a better life by contemporary young people. No matter what the final answer is, this winter, gray sweaters are destined to become a symbol of gentle power.
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