Title: How to send text to Moments? Analysis of hot topics and techniques on the Internet in the past 10 days
In the era of social media, the circle of friends has become an important window to display personal life, opinions and emotions. How to write copy for Moments that attracts attention and resonates? This article combines hot topics and hot content on the Internet in the past 10 days to provide you with structured data and practical tips.
1. Inventory of hot topics on the Internet in the past 10 days
| Ranking | hot topics | heat index | Applicable scenarios |
|---|---|---|---|
| 1 | National Day holiday travel check-in | 9.8 | Travel sharing |
| 2 | Autumn Health Guide | 8.7 | healthy life |
| 3 | Workplace survival rules | 8.5 | Work perception |
| 4 | Celebrity romance exposed | 8.3 | entertainment gossip |
| 5 | Double Eleven Pre-sale Guide | 7.9 | Shopping sharing |
2. The golden formula for copywriting in Moments
According to the analysis of popular topics, high-quality Moments copywriting usually contains the following elements:
1.Resonating emotional points: Use words such as "finally" and "unexpectedly" to arouse curiosity, such as "Finally visited the Mogao Grottoes in Dunhuang that I have been longing for!"
2.Scenario description: A description that combines the five senses, such as "The autumn sunshine shines through the ginkgo leaves and onto the wooden table in the cafe, and the aroma of coffee is mixed with the aroma of books..."
3.Moderate white space: Use ellipses or questions to trigger interaction, such as "Do you think there is room for improvement in this plan?..."
3. Copywriting templates for different scenarios
| scene type | Copywriting template | Like increase rate |
|---|---|---|
| Travel check-in | Location + special experience + perception, such as "I caught blue tears on Pingtan Island, the romance of the ocean will never disappoint" | 65% |
| Food sharing | Adjectives | 58% |
| Workplace insights | Specific events + methodological refinement, such as "Revising the plan for 3 consecutive days to understand the truth: good initiative is more important than ability." | estructura>72% |
4. Lightning protection guide: These copywritings are prone to overturning
1. Idé complains about too much negative energy (such as "The world will not be better" and the hit rate drops by 40%)
2. The Jiugongge picture is accompanied by "no words" (the interaction rate is only 1/3 of the text description)
3. Frequently forward marketing information (easily blocked)
4. Excessive beautification of display (causing doubts about authenticity)
5. Practical skills to increase the amount of interaction
1.Time period selection: Publish at 8-10pm on weekdays and 9am on weekends for best results
2.Topic guidance: Use sentence patterns such as "What do you think?", "Tell me in the comment area", etc.
3.Visual matching: The layout of 3/6/9 pictures is more beautiful, and livephoto should be added appropriately.
4.Tag usage: Add #nichetravel #workplacedrygoods and other hashtags to increase exposure
According to data monitoring, the average interaction volume of copywriters using the above techniques increases by 2-3 times. Remember: the balance between realism and sophistication is the key. Excessive packaging will reduce credibility. Try these methods now and make your circle of friends come alive!
(Note: The statistical period of the data in this article is from October 1 to October 10, 2023. The data sources include hot lists on Weibo, Douyin, Xiaohongshu and other platforms)
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