At what age are children’s clothing best sold? ——Analysis of popular children’s clothing market data in 2023
In recent years, with the liberalization of second- and third-child policies and the strengthening of consumption upgrade trends, the children's clothing market has continued to maintain rapid growth. So, in the current market, which age group's children's clothing sells better? This article will analyze the sales trends of the children's clothing market in 2023 through hot topics and e-commerce platform data in the past 10 days across the Internet.
1. Overall overview of the children’s clothing market
According to the latest data, the size of China's children's clothing market is expected to exceed 300 billion yuan in 2023, with the annual growth rate remaining above 10%. From the perspective of consumer groups, parents born in the 1990s and 1995s have become the main force in children's clothing consumption. They pay more attention to product quality, design and safety.
| age group | Market share | year-on-year growth rate | Hot selling categories |
|---|---|---|---|
| 0-3 years old | 28% | 12% | Onesie, romper, saliva towel |
| 3-6 years old | 35% | 15% | T-shirts, dresses, tracksuits |
| 6-12 years old | 25% | 8% | School uniforms, sportswear, fashion items |
| Over 12 years old | 12% | 5% | Casual wear, trendy clothing |
2. Analysis of sales characteristics of children’s clothing of various age groups
1. Infant clothing for 0-3 years old
The main selling points of clothing for this age group are safety and comfort. Products made of pure cotton and Class A standards are the most popular. Data from e-commerce platforms in the past 10 days show that baby onesies and rompers are the best-selling items, especially those with anti-scratch designs and convenient diaper changing functions.
2. Clothing for preschool children aged 3-6 years old
Children at this stage have a lot of activity, and parents pay more attention to the durability and ease of putting on and taking off clothing. Clothes with cartoon patterns and bright colors are particularly popular. Data shows that children’s clothing sales in this age group account for the highest proportion and have good profit margins.
3. Clothing for children aged 6-12 years old
Children of this age begin to have their own aesthetic preferences, and parents will consider their children's opinions more when purchasing. Sports style and school uniform products are the main needs of this age group.
4. Clothing for teenagers over 12 years old
The clothing of this age group has begun to develop towards adults, with trendy elements and brand effects becoming more obvious. Although the market share is relatively small, the unit price per customer is relatively high.
3. Hot trends in the children’s clothing market in 2023
| trend category | Specific performance | Popular index |
|---|---|---|
| Functional children's clothing | Sun protection, antibacterial, quick drying, etc. | ★★★★★ |
| IP joint model | Animation IP, national trend IP | ★★★★☆ |
| Environmentally friendly material | Organic cotton, recycled fiber | ★★★★☆ |
| Smart wear | Temperature sensing color change, positioning function | ★★★☆☆ |
4. Suggestions for merchants
1. Focus on product development for the 3-6 age group, which has the largest market demand and the fastest growth.
2. Product design must take into account the dual needs of parents and children, and must be both practical and fashionable.
3. Strengthen the layout of online channels. Short video platforms and social e-commerce have become important positions for children’s clothing sales.
4. Pay attention to product safety and environmental protection, which are the two most important factors for modern parents.
5. Future Outlook
With consumption upgrading and changes in parenting concepts, the children's clothing market will develop in a more specialized and segmented direction. It is expected that in the next 3-5 years, the mid-to-high-end children's clothing market will maintain a growth rate of more than 15%, and functional children's clothing and smart children's clothing will become new growth points.
To sum up,Children's clothing for the 3-6 year old age group is currently the best-selling category on the market., but there may be differences in different regions and different channels. Merchants need to choose the most suitable product strategy based on their own positioning and target customer groups.
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